Devoted to Better Your Future

KW Thrive · Cupertino, CA

Launch Your Real Estate Career in the Bay Area

Structured mentorship, bilingual coaching, and a proven 12-week system — built for Chinese-speaking agents who are serious about production.

#1

KW global ranking

12

Weeks to production

1:1

Weekly coaching

3

Guided transactions

Diana Ye, Bay Area REALTOR

Why Join Us

Everything a new agent needs to succeed.

Most new agents fail because they lack structure and support. We fix both — with a system built specifically for Chinese-speaking agents in the Bay Area.

01

Bilingual Mentorship

Get coached in Mandarin or English — whichever helps you learn faster. No language barrier between you and your career.

02

Live Deal Support

Diana or Mark accompanies you to your first listing presentation and buyer consultation. You’re never alone on a real transaction.

03

12-Week Roadmap

A clear week-by-week curriculum from orientation to your first closing. No guesswork — just follow the system.

04

Weekly Mastermind

Every Friday, join a group session with fellow agents. Guest speakers, skill practice, market insights, and real accountability.

05

KW Command CRM

Access KW’s industry-leading tech stack — CRM, marketing tools, and transaction management — from day one.

06

KW #1 Training System

Keller Williams is the #1 real estate brokerage in the US by agent count. KW IGNITE and BOLD courses are yours to take.

Your 12-Week Journey

From licensed to production-ready.

Three phases, twelve weeks, one clear outcome: your first closed deal with mentor support every step of the way.

01

Weeks 1–4

Foundation

  • KW Thrive orientation & KPA setup
  • Build your database — goal: 100 contacts
  • Set up CRM (KW Command)
  • Order business cards & professional headshot
  • Join MLS & complete Matrix training
  • Build morning routines & time-blocking habits
  • Begin weekly 1:1 coaching with Diana

02

Weeks 5–8

Activation

  • Hold weekly open houses
  • 70 new contacts via prospecting
  • Practice RPA & listing agreement (ZipForms)
  • Observe & prepare buyer consultation
  • Complete DocuSign & CAR training
  • Set up geographic farm area
  • Script practice with a partner daily

03

Weeks 9–12

Production

  • First listing or buyer offer with mentor
  • Contract-to-close with transaction coordinator
  • Negotiation & counter-offer practice
  • Expand SOI & referral network
  • Build 1-year & 5-year business plan
  • Graduate & launch independently
  • Complete KW BOLD commitment

Your Mentors

Two proven agents. One powerful system.

Diana and Mark bring complementary strengths — together they cover everything from systems and negotiation to lead generation and team growth.

Diana Ye, Bay Area REALTOR

Diana Ye

Program Co-Lead

Diana specializes in building structured systems that turn new agents into consistent producers. She’s known for her calm, hands-on coaching style and her ability to be available when mentees need her most.

(408) 893-3812·dianaye@kw.com

NegotiationSystems & AccountabilityClient Relations
M

Mark Zhang

Program Co-Lead

Mark is a top producer focused on lead generation and pipeline building. He teaches agents the strategies that drive sustainable production — from geographic farming to sphere of influence cultivation.

(650) 302-3485·markzhang@kw.com

Lead GenerationPipeline BuildingTeam Growth

What Agents Say

Real results. Real agents.

★★★★★

“Diana is not only highly professional and knowledgeable about the Bay Area market, but also incredibly warm, patient, and wise. Her guidance creates a learning environment that feels encouraging rather than overwhelming.”

Cindy Chen

★★★★★

“Diana has been a steady presence — always calm, thoughtful, and incredibly generous with her time. There have been so many moments where I felt overwhelmed, but her quiet confidence always brings me back to center.”

Anna Lam

★★★★★

“Diana has always been a pillar of support — whether it’s critical offer negotiations, inspection reports, or contract law. She’s available day or night. I believe there is no better opportunity than joining her program.”

Chuxi Li

In the Classroom

Real sessions. Real community.

Full classroom of agents at a KW Thrive training session
Diana presenting at a KW Thrive training workshop
Diana presenting to agents at KW Thrive
Diana and Mark with a mentee at the KW office
Diana and Mark with KW leadership at a cultural event

Limited spots available.

Apply now to learn whether this program is right for you.

We typically respond within 24 hours.

What You Get

  • Weekly 1:1 coaching sessions with Diana or Mark
  • Weekly Agent Mastermind group (every Friday)
  • Mentor accompanies you on first listing & buyer consult
  • Contract review & approval on your first 3 transactions
  • KW IGNITE course access (industry-leading training)
  • KW BOLD reimbursed ($799) over first 3 closed deals
  • Scripts, templates, and bilingual marketing materials